Seller packages

Description

1. Definition:
   • Seller packages are pre-made combinations of inventory and/or data offered by sellers in the context of advertising and marketing.
   • These packages can be immediately converted into deals or serve as a starting point for custom deal negotiations between buyers and sellers¹.
2. Components of Seller Packages:
   • Package Name: The seller’s identifier for the package.
   • Seller Name: The name of the seller offering the package.
   • Price: The minimum bid required to compete for the package contents.
   • Contents Tags: Tags indicating the context, audience, and sizes associated with the package.
   • Description: The seller’s explanation of the included inventory and/or data¹.
3. Process:
   • Browse Packages: Buyers explore available packages from sellers.
   • Get Deals:
     • Instant Deals: Buyers can convert packages into deals instantly.
     • Custom Deals: Buyers can request modifications to packages and negotiate with sellers¹.
4. Targeting Deals:
   • Deal ID: Generated from a package, it allows buyers to target deals.
   • Augmented Line Items: Use line-item deal targeting.
   • Standard Line Items: Create new campaigns or add deals to existing ones¹.

In summary, seller packages streamline the process of securing advertising and marketing deals, benefiting both buyers and sellers.